Adding Alt Text on Instagram into Your Strategy: The Why and How
Adding Alt Text on Instagram into Your Strategy Alt text options have been around the internet long before Instagram released the feature in November of 2018, but its use on the app has become a staple...
View ArticleFind the Hottest Hashtags on TikTok to Grow Your Following
Find the Hottest Hashtags on TikTok to Grow Your Following If TikTok is part of your digital marketing strategy, you’ve likely invested time into understanding how hashtags come into play. Along with...
View ArticleA Digital Marketing Strategy for Your Target Audience
View our tips for finding and reaching a target audience with your digital marketing campaign and building a buyer persona with demographics and psychographics. When running a digital marketing...
View ArticleSocial Shopping Platforms: The Future of Ecommerce
Social Shopping Platforms: The Future of Ecommerce Online shopping keeps getting easier. With evolving technology, a growing social media user base, and functionality designed for integrated...
View ArticleSuccessful Marketing for the Omnichannel Customer Journey
Marketing for the Omnichannel Customer Journey The customer journey has become more complex with the introduction of the digital age, and social media’s influence has only increased that complexity....
View Article6 Examples of Social Commerce Platforms for Your eCommerce Site
If you work in eCommerce, keeping up with the trends and features on multiple social commerce platforms is crucial to optimizing your marketing strategy. Scrolling through your Instagram feed, it looks...
View ArticleWhat Type of Content Helps You Build Your Audience?
What Type of Content Helps You Build Your Audience? The reign of content has only just begun. We all know the importance of well-crafted content in establishing yourself online, but where does it come...
View ArticleWhat Is Multichannel Marketing vs. Omnichannel Marketing?
What Is Multichannel Marketing vs. Omnichannel Marketing? Creating a cohesive customer experience has always been the goal of marketers. But with so many digital channels to attend to, brands can...
View ArticleAdapting to Social Media as the New Ecommerce Search Engine
To some, the switch from Google to social media as a search engine may seem like another development toward content-obsessed brainlessness. But the evolution away from the known, dependable...
View ArticleWhy Conversion Goals Are Essential for Performance Tracking
You care about conversions – it’s the name of the game when it comes to selling your product or service. Every newly acquired user, every product sold, it all begins and ends with a conversion....
View ArticleAre You Reaching the Right Social Media Audience?
The value of your social media audiences is about more than just your follower count or the number of views your video posts get, it’s about customer acquisition. Views and follows should lead to the...
View ArticleWhy a Performance Marketing Strategy May Be Right for You
Learn how a performance marketing strategy can help you reach your target audience through search engine optimization, influencers, and social media. Does the quality of your content and distribution...
View ArticleDigital Marketing Strategies Need Offline Marketing Channels
Offline marketing channels, such as direct mail, TV, and print, complement your digital marketing by reaching a broader audience and building brand awareness. Marketing in the digital age tends to...
View ArticleCreating Instagram Branded Content Ads with Influencers
Creating Instagram branded content ads through paid partnerships with influencers can help reach your target audience and achieve your marketing goals. Branded content is any content or media funded by...
View ArticleSocial Commerce: Simplifying the Customer Journey
Learn how social commerce can simplify the customer journey. Marketing through social media platforms might be the trick you need to meet your e-commerce goals. Social commerce is a not-so-new game for...
View ArticleConnecting with Today’s Social Consumer via Social Media
The social consumer process and the rise of social commerce create a simplified path to purchase that includes social proof within e-commerce and social media. Social consumerism wraps influencer...
View Article13 Performance Marketing Terms You Should Know
First Media presents a glossary of performance marketing terms to help you learn and hone your marketing vocabulary about this increasingly popular strategy. As you learn more about marketing, you’ll...
View Article13 Terms to Better Your Understanding of Social Commerce
First Media presents a glossary of social commerce terms to help you learn and hone your marketing vocabulary about this important aspect of marketing. Social commerce is becoming more critical in...
View ArticleWhy Custom Branded Content is Such a Powerful Marketing Tool
Learn how using branded content can be a powerful content marketing strategy to define your brand story on social media and reach your target audience. Branded content can be the key to defining your...
View ArticleOmnichannel Marketing: 13 Terms for a Better Understanding
First Media presents a glossary of omnichannel marketing terms to help you learn and hone your marketing vocabulary about this important aspect of marketing. Why is omnichannel marketing so popular?...
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