Branded Content Glossary: 13 Essential Terms to Learn
First Media presents a glossary of branded content terms to help you learn and hone your marketing vocabulary about this important aspect of marketing. Content is king. But with countless strategies to...
View ArticleA Guide to Brand Marketing for CPG Brands
Read our guide to learn more about how you can create an effective brand marketing campaign strategy for your Consumer Packaged Goods (CPG) Company. Maintaining a strong brand identity is crucial for...
View ArticleHow to Optimize the E-commerce Customer Journey
Learn to optimize your customers’ digital path to purchase and digital customer experience through effective marketing strategies and a multichannel approach. In today’s digital age, the consumer...
View ArticleExpanding Grocery E-commerce with Effective Marketing
E-commerce platforms enhance the customer experience for your online grocery store with same-day delivery, curbside pickup, and personalized recommendations. Grocery e-commerce has seen explosive...
View ArticleInnovating Influencer Marketing with TikTok’s Branded Mission
TikTok’s Branded Mission is an innovative tool for influencer marketing, allowing brands to create a “mission” for content creators to submit creative videos. TikTok’s Branded Mission takes influencer...
View ArticleMastering a Seamless Omnichannel Marketing Campaign
An omnichannel marketing strategy should prioritize the customer experience, channel integration, a clear customer journey, and utilizing adaptive technology. Omnichannel marketing has become a...
View ArticleUnleashing the Power of Shopper Marketing for CPG Brands
Shopper marketing is much more than just another buzzword in the business arena; it’s a game-changing strategy that’s already rewriting the rules of engagement for CPG brands worldwide. And the best...
View ArticleThe Power and Benefits of Contextual Commerce
Contextual commerce integrates purchasing opportunities into the online experience, revolutionizing e-commerce through personalized shopping across platforms. Imagine a world where every click is a...
View ArticleDigital Advertising for Consumer Packaged Goods Brands
CPG digital advertising focuses on client relationships with strategies like social media engagement, omni-channel approaches, and customer journey optimization. Take a moment to consider your pantry...
View ArticleHarnessing the Power of Promoted Pins on Pinterest
Pinterest is a potent marketing tool. Blending social media and SEO with promoted pins for increased visibility and Ads Manager for campaign optimization. Often forgotten in marketing conversations,...
View ArticleCelebrating the Flavor and Creativity of Food Instagram
Food Instagram accounts are shaping global food culture, allowing brands to connect with audiences using high-quality visuals and strategic hashtag use. Are you hungry for inspiration? Let us take you...
View ArticleNavigating the Marketplace with a Shopper Marketing Agency
Shopper marketing agencies aid brands in engaging with their customers. They utilize in-store activations, retail marketing, social media, and data insights. In a world where the shopper’s path is as...
View ArticleAn In-Depth Look at CPG Marketing Strategies
In an era of digital influence, understanding CPG marketing can be challenging. Learn how to use social media, DTC channels, and more to drive growth. Consumer packaged goods (CPG) marketing is full of...
View ArticleHow Contextual Targeting Leads to Remarkable Ad Conversions
Contextual targeting delivers relevant ads via real-time content analysis, boosting conversions and complementing mobile geotargeting for comprehensive results. In the ever-evolving digital advertising...
View ArticleThe Complete Guide to Technical Pinterest Ads Specs
Pinterest ad success hinges on image specs, video ads, social media targeting, and strategic tips for e-commerce businesses to optimize conversions. Embracing Pinterest as a vibrant hub of creativity...
View ArticleShould You Use YouTube as a Social Media Marketing Platform?
YouTube’s evolution into a dynamic social platform empowers digital marketing through engagement, influencer culture, and unique features for diverse audiences. As our digital world evolves, so do the...
View ArticleUsing Omnichannel Marketing to Guide the Customer Journey
Omnichannel marketing offers a cohesive, personalized customer experience across all platforms, utilizing data analytics, social media, and technology. In today’s dynamic market, omnichannel marketing...
View ArticleNavigating the Landscape of Integrated Content Marketing
Integrated content marketing combines platforms, engages audiences, and aligns with business goals to create lasting impact through high-quality content. Integrated content marketing, sometimes...
View ArticleDirect-to-Consumer Marketing Strategies in the CPG Industry
DTC strategies revolutionize the Consumer Packaged Goods sector. Brands leverage digital platforms and our expertise for direct consumer engagement and growth. The Consumer Packaged Goods (CPG)...
View ArticleFrom Culinary Inspiration to Purchase with Shoppable Recipes
Enhance the e-commerce experience with shoppable recipes, integrating real-time functionality and influencer insights for seamless culinary shopping. Keeping up with e-commerce innovation can leave...
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