Connecting with Today’s Social Consumer via Social Media
The social consumer process and the rise of social commerce create a simplified path to purchase that includes social proof within e-commerce and social media. Social consumerism wraps influencer...
View Article13 Performance Marketing Terms You Should Know
First Media presents a glossary of performance marketing terms to help you learn and hone your marketing vocabulary about this increasingly popular strategy. As you learn more about marketing, you’ll...
View Article13 Terms to Better Your Understanding of Social Commerce
First Media presents a glossary of social commerce terms to help you learn and hone your marketing vocabulary about this important aspect of marketing. Social commerce is becoming more critical in...
View ArticleWhy Custom Branded Content is Such a Powerful Marketing Tool
Learn how using branded content can be a powerful content marketing strategy to define your brand story on social media and reach your target audience. Branded content can be the key to defining your...
View ArticleOmnichannel Marketing: 13 Terms for a Better Understanding
First Media presents a glossary of omnichannel marketing terms to help you learn and hone your marketing vocabulary about this important aspect of marketing. Why is omnichannel marketing so popular?...
View ArticleBranded Content Glossary: 13 Essential Terms to Learn
First Media presents a glossary of branded content terms to help you learn and hone your marketing vocabulary about this important aspect of marketing. Content is king. But with countless strategies to...
View ArticleA Guide to Brand Marketing for CPG Brands
Read our guide to learn more about how you can create an effective brand marketing campaign strategy for your Consumer Packaged Goods (CPG) Company. Maintaining a strong brand identity is crucial for...
View ArticleHow to Optimize the E-commerce Customer Journey
Learn to optimize your customers’ digital path to purchase and digital customer experience through effective marketing strategies and a multichannel approach. In today’s digital age, the consumer...
View ArticleExpanding Grocery E-commerce with Effective Marketing
E-commerce platforms enhance the customer experience for your online grocery store with same-day delivery, curbside pickup, and personalized recommendations. Grocery e-commerce has seen explosive...
View ArticleInnovating Influencer Marketing with TikTok’s Branded Mission
TikTok’s Branded Mission is an innovative tool for influencer marketing, allowing brands to create a “mission” for content creators to submit creative videos. TikTok’s Branded Mission takes influencer...
View ArticleMastering a Seamless Omnichannel Marketing Campaign
An omnichannel marketing strategy should prioritize the customer experience, channel integration, a clear customer journey, and utilizing adaptive technology. Omnichannel marketing has become a...
View ArticleUnleashing the Power of Shopper Marketing for CPG Brands
Shopper marketing is much more than just another buzzword in the business arena; it’s a game-changing strategy that’s already rewriting the rules of engagement for CPG brands worldwide. And the best...
View ArticleThe Power and Benefits of Contextual Commerce
Contextual commerce integrates purchasing opportunities into the online experience, revolutionizing e-commerce through personalized shopping across platforms. Imagine a world where every click is a...
View ArticleDigital Advertising for Consumer Packaged Goods Brands
CPG digital advertising focuses on client relationships with strategies like social media engagement, omni-channel approaches, and customer journey optimization. Take a moment to consider your pantry...
View ArticleHarnessing the Power of Promoted Pins on Pinterest
Pinterest is a potent marketing tool. Blending social media and SEO with promoted pins for increased visibility and Ads Manager for campaign optimization. Often forgotten in marketing conversations,...
View ArticleCelebrating the Flavor and Creativity of Food Instagram
Food Instagram accounts are shaping global food culture, allowing brands to connect with audiences using high-quality visuals and strategic hashtag use. Are you hungry for inspiration? Let us take you...
View ArticleNavigating the Marketplace with a Shopper Marketing Agency
Shopper marketing agencies aid brands in engaging with their customers. They utilize in-store activations, retail marketing, social media, and data insights. In a world where the shopper’s path is as...
View ArticleAn In-Depth Look at CPG Marketing Strategies
In an era of digital influence, understanding CPG marketing can be challenging. Learn how to use social media, DTC channels, and more to drive growth. Consumer packaged goods (CPG) marketing is full of...
View ArticleHow Contextual Targeting Leads to Remarkable Ad Conversions
Contextual targeting delivers relevant ads via real-time content analysis, boosting conversions and complementing mobile geotargeting for comprehensive results. In the ever-evolving digital advertising...
View ArticleThe Complete Guide to Technical Pinterest Ads Specs
Pinterest ad success hinges on image specs, video ads, social media targeting, and strategic tips for e-commerce businesses to optimize conversions. Embracing Pinterest as a vibrant hub of creativity...
View ArticleShould You Use YouTube as a Social Media Marketing Platform?
YouTube’s evolution into a dynamic social platform empowers digital marketing through engagement, influencer culture, and unique features for diverse audiences. As our digital world evolves, so do the...
View ArticleUsing Omnichannel Marketing to Guide the Customer Journey
Omnichannel marketing offers a cohesive, personalized customer experience across all platforms, utilizing data analytics, social media, and technology. In today’s dynamic market, omnichannel marketing...
View ArticleNavigating the Landscape of Integrated Content Marketing
Integrated content marketing combines platforms, engages audiences, and aligns with business goals to create lasting impact through high-quality content. Integrated content marketing, sometimes...
View ArticleDirect-to-Consumer Marketing Strategies in the CPG Industry
DTC strategies revolutionize the Consumer Packaged Goods sector. Brands leverage digital platforms and our expertise for direct consumer engagement and growth. The Consumer Packaged Goods (CPG)...
View ArticleFrom Culinary Inspiration to Purchase with Shoppable Recipes
Enhance the e-commerce experience with shoppable recipes, integrating real-time functionality and influencer insights for seamless culinary shopping. Keeping up with e-commerce innovation can leave...
View ArticleExploring Organic Marketing Opportunities on TikTok
Master TikTok’s organic reach. Our insights help you harness the essentials—from authentic content creation and influencer marketing to strategic hashtagging. With over 1 billion monthly active users,...
View ArticleThe Power of Memes in a Social Media Marketing Strategy
Memes can boost your digital marketing by engaging audiences. First Media can guide your brand in adapting or creating memes for platforms like TikTok. Digital memes, those shape-shifting gems of the...
View ArticleThe TikTok Metrics You Need to Understand to Improve ROI
Are you struggling with TikTok ads? First Media shares insights on user content, engagement metrics, and ad formats to enhance your brand’s impact and ROI. TikTok is huge. If your brand isn’t on TikTok...
View ArticleThe Magic of Video Storytelling in Digital Marketing
Why is video content crucial for modern marketing? Learn what is needed to create impactful videos. Use storytelling to improve your marketing strategy. We all love a good story. Stories can shape our...
View ArticleHow to Build a Digital Content Strategy from Scratch
Struggling with a digital content marketing strategy for your CPG brand? Build powerful strategies, engage via social media, and measure ROI effectively. It’s time for all CPG brands to digitize their...
View ArticleHow AI Tools Can Elevate Your Facebook Ad Copy
Discover how AI tools can boost your Facebook ad copy, optimizing targeting and creativity for better ROI. Ready to elevate your ad strategy with automation? Are you ready to take your Facebook ad game...
View Article11 Best Practices to Improve Earned Media Outcomes
Here are some best practices for leveraging earned media strategies. We cover everything you need to know, from influencer partnerships to SEO integration. Earned media is the third pillar in a...
View Article5 Ways CPG Brands Get a Boost from Social Media Marketing
Learn some strategies CPG brands use in social media marketing. We share five key strategies to drive sales, from influencer partnerships to social listening. Consumer Packaged Goods (CPG) brands face...
View Article4 Benefits of Social Commerce for CPG Brands
Is Social Commerce the right tool to boost your CPG brand messaging and customer engagement? We share four reasons why this D2C strategy can benefit your brand. Open any social media app, and you’ll be...
View ArticleWhat are Media Channels and How Do You Use Them?
Do you need help with leveraging media channels for marketing? Gain insights into using social media, email marketing, and more for strategic brand awareness. Channel surfing doesn’t just refer to TV...
View ArticleHow to Boost Brand Awareness on Social Media
Struggling to get noticed by your target audience on social media? Discover how to increase brand awareness and engagement with proven social media tactics. Brand awareness measures how well your...
View ArticleWhat are the Different Types of Communication Media?
Explore different types of communication in digital media, from social media to podcasts. Weave a unified brand story across multiple communication channels. Reaching your audience effectively...
View ArticleWill Augmented Reality Become an E-Commerce Tool?
How can AR revolutionize online shopping? Explore AR’s impact on e-commerce and customer satisfaction, from virtual try-ons to 3D product visualizations. If you are wondering if augmented reality (AR)...
View Article7 Tips for Building Your Brand on Facebook
Learn how to use Facebook’s powerful tools, from engaging content creation to integrating e-commerce, to build a dynamic brand presence online. Worldwide, there are over 3 billion active monthly users...
View ArticleWhat is Social Retail? Unpacking a New Way to Shop
Are you looking for ways to remove barriers to purchase? Consider social retail. Help customers move from discovery to purchase inside social media platforms. Consumers increasingly turn to their...
View Article5 Reasons to Use AI for Instagram Marketing + 1 Reason Not To
Want to use artificial intelligence to streamline your content creation? We share tips to help you use AI while keeping your connections grounded and authentic. Instagram is a powerful platform for...
View ArticleDigital Content Strategy Best Practices for the Modern Marketer
In this blog, we’ll look at six best practices for aligning your digital content strategy with your business objectives to drive organic traffic. In digital marketing, standing out and engaging...
View ArticleUsing AI Chatbots for Customer Support on Social Media
AI chatbots offer round-the-clock automation for customer support on social media, enhancing engagement and efficiency on your social platforms. As your business faces growing demands for quick and...
View Article5 Ways to Repurpose Your Blog Content For Social Media
Learn how to repurpose blog content into social media posts that captivate and engage new audiences. Save time and drive conversions by reusing your blogs. Are you working hard to craft high-quality...
View ArticleCultivating Brand Loyalty With Content Marketing
What role does content marketing have in fostering loyalty? Learn to create lasting emotional connections with your customers with a powerful content strategy. Content marketing is a powerful part of a...
View ArticleConversion Optimization Techniques for E-Commerce Brands
Are you struggling to boost D2C sales? Reach your audience more effectively by prioritizing conversion optimization before starting a new marketing campaign. If you have a consumer packaged goods (CPG)...
View ArticleAre We Headed for a Cookieless Internet?
We are heading toward an Internet that does not support third-party cookies, which will impact your digital marketing. Let us share tips on how you can adapt. If you have been in the digital marketing...
View Article10 Ways to Grow Your YouTube Channel
With over 2 billion logged-in monthly users, YouTube offers a unique opportunity to reach a vast and diverse audience. However, standing out on this highly competitive platform requires a strategic...
View ArticleEffective Marketing Campaign Techniques For the CPG Industry
The Consumer packaged goods industry is comprised of companies that sell a wide range of everyday items like snacks, over the counter healthcare products, beverages, personal care products, and...
View Article4 Ways to Optimize Your Content for Voice Search
With the increasing use of hands-free mobile devices, more people are relying on voice assistants like Google Assistant, Siri, and Alexa to answer their queries. In fact, 65% of 25-49-year-olds use...
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