Social Media Tips to Crush Black Friday eCommerce & Cyber Monday
Prepare your eCommerce site for Cyber Monday and Black Friday Sales. Read tips to optimize your social media marketing strategy and customer experience. Thanksgiving Day is right around the corner,...
View ArticleWhat is Digital Advertising? Types of Online Marketing
Digital advertising drives brand success through diverse formats and channels. Types: performance, PPC, SEO, native/display ads, paid social, email, content. Digital advertising is every brand’s key to...
View ArticlePros & Cons of a TikTok Creator Account vs. Business Account
Can’t decide between a TikTok Creator or Business Account? Learn which is the best fit for your marketing strategy, from analytics tools to engagement boosts. TikTok, the app known best for its...
View ArticleTone of Voice and Your Brand Identity on Social Media
Tone of Voice and Your Brand Identity on Social Media Define brand identity with a consistent personality by considering the audience, creating guidelines, and adapting to different social media...
View ArticlePerformance Marketing: A Quick Optimization Overview
Learn how performance marketing differs from brand marketing and how to leverage this marketing strategy to optimize conversions, brand awareness and ad spend. Digital marketing strategies encompass a...
View Article6 TED Talks / Podcasts to Help You with Social Media
Social media is an ever-changing platform, we totally understand that it can feel like a full-time job just trying to keep up with times. That being said, we grabbed six (6) TEDx/podcasts we thought...
View ArticleAnticipating & Targeting Social Media Marketing Trends
Staying ahead of social media trends takes focus. Learn how your brand can connect with audiences using short-form videos, micro-influencers, and authenticity. The pace of professional social media...
View Article20 Resources That’ll Make You Better at Digital Marketing
We’re sharing 20 FREE resources to help you level up your digital marketing toolkit. Whether you’re running a PPC campaign, managing content marketing campaigns or simply looking to learn something...
View ArticleBoost Brand Awareness and Engagement with Branded Hashtags
Branded hashtags boost brand awareness and user engagement on social media, optimized with metrics tracking. They should be concise and align with brand values. Hashtags are one of the most effective...
View Article10 Things Your Competitors Can Teach You About Social Media
One of the most effective tactics in a successful social media strategy is oftentimes to analyze or follow the competition. The goal isn’t to copy and paste what they are doing, but rather evaluate...
View ArticleExpert Tips for Using Emoji Marketing in Social Media
Emojis can boost engagement when used sparingly. For marketing, make sure your emojis reflect brand personality. If you use them wisely, they can pack a punch! From Unicode’s first emoticons to the...
View ArticleInstagram Reels vs. TikTok: Social Media Tips for Marketers
Learn to take stock of your brand’s messaging, your target demographic, and the short-form video content you are publishing to get TikTok and Reels working for you! Hit the “Whoa!” There’s a New TikTok...
View Article10 Tips From an Internal Recruiter
Resumes are not only a summary of your professional experience, they are also the source of stress for many people looking to enter the workforce or make a career pivot. Recruiters are notoriously...
View ArticleDeveloping a Winning Digital Content Strategy
With a more crowded digital landscape than ever, executing an effective content strategy that reaches your audience and entices them to take action requires more preparation, understanding and effort...
View ArticleBoosting Your Email Engagement for Lasting Results
The opportunity is ripe to grow your bottom line via a robust email marketing campaign – and it’s not even that difficult. The trick is to understand the trends and regulations that are currently...
View ArticleLeveraging Customer Touchpoints to Improve Customer Experience
Using customer touchpoints on social media and OOH ads allows you to improve your target audience’s customer experience to foster loyalty and repeat business. Customers’ interactions and experiences...
View ArticleWhy Performance Marketing Works for Direct-to-Consumer Brands
Is your D2C (direct-to-consumer) brand testing the waters of performance marketing yet? D2C (DTC) is here to stay. With the pandemic pushing everyone inside for a year or more, how, why, and where...
View ArticleHow to Calculate and Use Return on Ad Spend (ROAS)
ROAS, ROAS, ROAS. If you have anything to do with online advertising or e-commerce, you probably hear ROAS referenced a couple of thousand times a day. It makes sense – ROAS is the single most...
View ArticleA Quick Guide to Using Instagram Ads and Other Features
A Quick Guide to Using Instagram Ads and Other Features Use our quick guide to start reaching your target audience with Instagram ads. Discover new Instagram features and changes like a push towards...
View ArticleHow Are Rich Media Ads Different from Other Ad Formats?
Rich media ads differ from other formats because they are interactive and use multimedia elements. Read on to learn how rich media ads work and when to use one. The post How Are Rich Media Ads...
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