How the TikTok Algorithm Works and How to Leverage It
Struggling to get noticed on TikTok? Discover the secrets of the TikTok algorithm and how it can skyrocket your social media presence and user engagement. In just a few years, TikTok has become one of...
View ArticleWhat is Social Commerce and Shoppable Content?
What Is Social Commerce and Shoppable Content? Social Commerce? Shoppable Content? These terms may have not existed 20 years ago, but they are here and more powerful than you know. With the emergence...
View ArticlePerformance Marketing Basics: Everything You Need to Know
What is Performance Marketing? Performance marketing? Influencer marketing? Social commerce? Marketing has enough terms to make even the most experienced marketer’s head spin. And that’s where we come...
View ArticleWhat Is Influencer Marketing and Why Is It Important?
Influencers. Some may scoff at the very mention of “influencer marketing,” but modern marketing strategies cannot afford to overlook this booming marketing campaign type. Influencer marketing can find...
View Article4 Examples of Earned Social Media Tactics to Apply Today
Learn to leverage influencers and SEO for greater brand recognition beyond paid ads. Find out why developing an earned media strategy is so cost-effective. Earned media is a powerful, overlooked social...
View ArticleWhat’s the Difference Between Paid, Owned, and Earned Media?
What’s the Difference Between Paid, Owned, and Earned Media? Owned, paid, and earned media are three sects of the media beast, each as important as the last. They differ in their benefits,...
View ArticleExamples of Customer Acquisition Strategy in Action
Examples of customer acquisition strategy in action Read customer acquisition strategy examples using content marketing, referrals, email, shoppable content, and through social media via TikTok and...
View ArticleWhat Is a Growth Marketing Strategy and How Can You Implement It?
How to implement a growth marketing strategy Growth marketing is a strategy for increasing engagement while gaining new customers or users. Learn how using it can add value throughout the marketing...
View ArticleHow Digital Out Of Home Advertising Benefits Your Business
How digital out-of-home advertising benefits your business Technology touches every aspect of our lives, including marketing, so it was only a matter of time until the outdoor environment – long the...
View ArticleIntegrating Shoppable Videos Into Your Ecommerce Strategy
Integrating Shoppable Videos Into Your Ecommerce Strategy It’s no secret that the ecommerce landscape is more competitive than ever in the wake of the coronavirus pandemic. The death of...
View ArticleUsing Instagram Shoppable Tags to Engage Your Audience
Using Instagram Shoppable Tags to Engage Your Audience Learn everything you need to know about Instagram shoppable photo tags, who can use them, and how best to work them into your e-commerce marketing...
View ArticleThe Best Ways to Use TikTok to Promote Your Business
The Best Ways to Use TikTok to Promote Your Business Discover why you should be using TikTok as part of your digital marketing and how to best utilize TikTok videos and influencers to reach your target...
View ArticleAdding Customer Journey Mapping to Your Marketing Strategy
Adding Customer Journey Mapping to Your Marketing Strategy Customer journey mapping in marketing is a visual representation of the buyer’s journey. Learn the benefits of the marketing funnel and...
View ArticleReaching Beyond Your Target Audience with TikTok Promote
Reaching Beyond Your Target Audience with TikTok Promote How to use a TikTok Promote campaign to reach your target audience generating more website visits and increasing views for your highest...
View ArticleHow to Tailor Advertising with Geotargeting Facebook Ads
How to Tailor Advertising with Geotargeting Facebook Ads Learn about the options Facebook Geotargeting offers for your social media marketing. Discover how you can find custom audiences while...
View ArticleElevating Your Ad Campaigns with the TikTok Ads Library
Interested in making better use of the TikTok Ads Library for your ad campaigns? Learn to connect with your target audience and boost your marketing strategy. Over the past few years, we’ve seen TikTok...
View ArticleGeotargeting for Mobile Ads: Meeting the Right Audience
Geotargeting for Mobile Ads: Meeting the Right Audience A discussion of the benefits of geotargeting for mobile ads and how mobile location data can be used to strategically reach your target audience....
View ArticleWhat Branded Content Marketing Is And How It Works
What Branded Content Marketing Is And How It Works The ultimate goal of any form of marketing is to grab the audience’s attention and keep it as long as possible. Within that goal are several sub-goals...
View ArticleUsing TikTok for Business As Part Of Your Social Media Marketing
Using TikTok for Business as Part of Your Social Media Marketing Discover if using TikTok for Business could benefit you. Learn what options are available and how to leverage Influencer Marketing in...
View ArticleTimeless Tips for Beating the Instagram Algorithm
Timeless Tips for Beating the Instagram Algorithm You’ve heard about the infamous “algorithm,” an omnipresent, all-knowing Big Brother that makes decisions about your every move online. The algorithm...
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